SuperSlow® LA, a boutique strength training center in Brentwood, California, reached out to Coincident Ideas to help rebrand themselves for a new push into the crowded gym and fitness market. SuperSlow LA specializes in a unique niche of strength-training: slow-resistance machines. Owner Bruce Fisher and founder Susan Taylor met with us for in-depth interviews that captured the unique flavor of their training, and the personalities that drive the program.
CI built on a highly-customized WordPress template, with advanced video and still image sliders, interactive elements, and responsive design. Services include creative strategy, branding, content creation, visual design, photography and image editing, development and production. Reaction from associates and clients is overwhelmingly positive. Take a look: www.superslowla.com
Responsibilities: Concepting, strategy, content creation, development and programming.